Slow & conscious fashion

Our principles

Since the idea of Helena Magdalena was born, one of our main concerns has always been to create a clothing brand that is aligned with the ethical and environmental challenges we are facing as humans.

To achieve this we have established some principles by which we operate.

We create timeless pieces that don't follow fashion trends because we want our pieces to remain desirable over the years. We only use high-quality materials that will age well. We create garments that are made to last and can easily be repaired