We create timeless pieces that don't follow fashion trends. We want our pieces to remain desirable over the years. We only use high-quality materials that will age well and are made to last.

We use the existing to create something new. 

We source most of our fabrics from French luxury brands or vintage pieces that we transform into new garments.

Creating only from the existing is challenging, but working with this restriction gives birth to the most unique and daring pieces.

Helena Magdalena pieces are crafted in limited-edition series with precision and close attention to detail.

We control the manufacturing of each piece to ensure the best quality and humane working conditions. Part of our collection is handcrafted in our own atelier in Brooklyn, while the rest is made in a small family-owned atelier in Paris.

For every decision we make, whether for material or new partners, we carefully consider the environmental impact. We manufacture in Paris when the fabric comes from France and in Brooklyn when it’s sourced from the US. We make limited-edition series to avoid over production. We use deadstock fabrics. Our carbon footprint is compensated for every shipment we make. We offer complimentary repairs because we want the pieces to last as long as possible. We don’t use plastic in our packaging.