We create timeless pieces that don't follow fashion trends because we want our pieces to remain desirable over the years. We only use high-quality materials that will age well. We create garments that are made to last and can easily be repaired

We use the existing to create something new. 

We source most of our fabrics from French luxury brands, we also use vintage pieces that we transform into new garments. This way we avoid producing for ourselves.

Creating only from the existing is challenging, but working with this restriction gives birth to the most unique and daring pieces.

The Helena Magdalena pieces are crafted in limited series with precision and attention to detail.

We control the manufacturing of each piece to ensure the best quality and humane working conditions. Part of our collection is handcrafted in our own atelier in Brooklyn, while the rest is made in a small family-owned atelier in Paris that specializes in high-end garments.

For every single decision we make, whether we are looking for material or new partners we carefully consider the environmental impact. For example, we manufacture in Paris when the fabric comes from France and in Brooklyn when it’s sourced from the US. We make limited series to avoid over production. We use deadstock fabrics. The carbon footprint is compensated for every shipment we make. We offer complimentary repairs because we want the pieces to last as long as possible. We don’t use plastic in our packaging.